(Move to ...)
Home
About the author
▼
Wednesday 27 July 2016
Marketing lessons from the #IceBucketChallenge
›
Have you heard the great news today about the #IceBucketChallenge that went viral in 2014? The campaign raised $115m (£87.7m) from people...
Saturday 22 August 2015
Why making your readers cry will improve your content marketing
›
The role of content marketing is to elicit a response from the reader - we want them to behave differently - to switch brands; to try a new...
Thursday 20 August 2015
Catering for a range of learning styles with your content marketing
›
Buyers conduct extensive online research before making large or important purchases, and this is especially true of financial products and ...
Tuesday 18 August 2015
Establishing trust and credibility in your marketing campaigns [speed read]
›
‘Credibility and trust’ are the two most important attributes that online marketers must establish in order to gain the confidence of visi...
Tuesday 30 June 2015
11 essential items to include in a content brief
›
When creating content it is often necessary to employing the skills of a third party writer, for example, to access specific technical exper...
Tuesday 31 March 2015
Managing social media for business
›
Managing social media channels on behalf of an organisation means balancing the interests and reputation of the business and individuals al...
›
Home
View web version